Industrial commission OKs ‘Best of’ publicity


The Wood County Industrial Commission approved a three-year promotion with the Official Best of Fishing Destination in Texas starting in April and going through April 2021 during their meeting Thursday at the Yantis Cafe.

There will be a two-minute video segment on the “Best Of” travel site at Visitors to the site will be able to access the featured video along with a direct link to the WCIC website and Facebook.

The commission was asked to join with Lake Fork Chamber of Commerce, Lake Fork Marina, Oak Ridge Marina and the City of Emory and Rains County. The WCIC approved $1,000 as their part of the endeavor. “The total price is $4,000 so it is usually broken out between the chamber (Lake Fork), the WCIC, Oak Ridge and the City of Emory and Wood County. It is a community effort and that is why they have come back to ask us if we want to be a part of it again,” WCIC Executive Director Kiki Bettis explained. “The air dates will be on April 7 on Houston area television stations at 10 a.m. and in the Dallas-Fort Worth market that same day at 1 p.m. We get a copy of that video to put on our website and Facebook page. We can use it on all of our promotional items as well as our social media stuff. I think it’s a great thing. It is an excellent video with a lot of locals in it.”

Prior to the start of the regular meeting, Yantis Mayor Jerry Miller welcomed the board to his city. “I wanted to speak a little about our Catfish Tournament coming up May 5 and 6. It’s looking really good this year. We lost our tournament director, Ken Freeman, who passed away, so I am trying my best to get things done,” Miller noted. “I have had more phone calls this year than I have ever had since I have been doing this. Ken’s fiancé has donated many things Ken has had in storage to give away at our tournament. I did want to thank the WCIC for all of your great help on this, and it helps make it so much easier for us.”

Proceeds from the tournament go to the Yantis Volunteer Fire Department. “We have always been able to give a big check from this fundraiser to our fire department,” Miller added. “Every penny from this event goes to our fire department. They are able to by new and necessary equipment for the department. Our fire department has become one of the best around.”

In another matter, the board approved moving their meeting time beginning with the April 5 meeting. Board Chairman Gerald Elliott made the recommendation to have the meeting at 6:30 p.m. rather than 7 p.m. The meetings will now be held at 6:30 p.m. and the time of dinner will move to 5:45 p.m.

In the executive director’s report, Bettis told the board the Mineola Chamber of Commerce held a special members awards banquet and the WCIC was recognized with a Certificate of Appreciation for their support of the chamber and Mineola. On Feb. 15, The Hawkins Chamber of Commerce presented the WCIC with a Certificate of Recognition for “outstanding generosity and dedication to community service in making visions become reality through contributions to the building of the Small Business Incubator.”

Bettis received the President’s Award from the Hawkins Chamber for her dedication and continued support of Hawkins and her efforts and services in the Small Business Incubator and Vision 2020 Projects.

Bettis further reported it is time for hotel occupancy tax fund project proposals. Applications will be available beginning today and must be submitted no later than 5 p.m. May 11.